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Keyword Extraction from SQP Reports

Once your Search Query Performance (SQP) Reports have been successfully uploaded and processed in Flowin.AI, the platform begins the crucial task of extracting and categorizing keywords. This process is fundamental to creating optimized Amazon listings. This guide will explain how Flowin.AI handles keyword extraction and categorization.

The Keyword Extraction Process​

Flowin.AI uses advanced algorithms to analyze the data from your SQP Reports and extract the most relevant and high-performing keywords. Here's an overview of the process:

  1. Data Analysis: The system analyzes the search queries, their frequency, and associated performance metrics from your SQP Reports.

  2. Keyword Identification: Relevant keywords and phrases are identified based on their search volume, click-through rates, and conversion rates.

  3. Relevance Scoring: Each keyword is assigned a relevance score based on its performance metrics and its applicability to your product.

  4. Categorization: Keywords are automatically categorized based on their potential use in different parts of an Amazon listing.

  5. Clean Up: Keywords that are forbidden to use like competitors' brand names are removed from the collection

Keyword Categorization​

Flowin.AI categorizes extracted keywords into different groups, each corresponding to a specific part of an Amazon listing. The main categories include:

  1. Title Keywords: High-impact keywords that are crucial for visibility in search results.

  2. Bullet Point Keywords: Keywords that highlight key product features and benefits.

  3. Description Keywords: Longer-tail keywords and phrases that provide more detailed product information.

  4. Backend Keywords: Less visible but still important keywords for Amazon's search algorithm.

Viewing Extracted Keywords​

To view the extracted and categorized keywords:

  1. Navigate to the Edit Listings page in your Flowin.AI dashboard.
  2. Locate the Keywords component on the left side of the listing form.
  3. In the Keywords component, click on the Density tab.
  4. Here, you'll see a list of keywords categorized by their potential use in your listing.

The Keywords component consists of two tabs:

  • Density: Displays the extracted and categorized keywords from your SQP reports / Keyword Research.
  • Forbidden: (Not relevant for keyword extraction) Allows users to enter keywords that should not be generated in the listing.

Understanding Keyword Density​

The Density tab provides information about how frequently each keyword appears in search queries. This helps in prioritizing which keywords to use in your listings for maximum visibility.

Customizing Keyword Selection​

While Flowin.AI automatically extracts and categorizes keywords, you have the flexibility to customize this selection:

  1. You can manually add or remove keywords from each category.
  2. Adjust the priority of keywords within each category.
  3. Create custom keyword groups for specific listing optimization strategies.

Best Practices for Keyword Utilization​

  1. Focus on High-Performers: Prioritize keywords with high search volume and good conversion rates.

  2. Balance Relevance and Volume: Use a mix of high-volume general keywords and more specific, highly relevant keywords.

  3. Update Regularly: As new SQP Reports are uploaded, review and update your keyword strategy to stay current with market trends.

  4. Consider Seasonality: Be aware of seasonal trends in keyword performance and adjust your strategy accordingly.

  5. Avoid Keyword Stuffing: While it's important to use relevant keywords, avoid overusing them in a way that makes your listing read unnaturally.

Next Steps​

With your keywords extracted and categorized, you're now ready to use this data in generating optimized listings. The next section will cover how Flowin.AI utilizes these keywords in the listing generation process.