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Downloading SQP Reports from Amazon Seller Central

Before you can utilize the power of Search Query Performance (SQP) Reports in Flowin.AI, you need to download these reports from your Amazon Seller Central account. This guide will walk you through the process step-by-step.

What are SQP Reports?​

SQP Reports provide valuable insights into the search terms that customers use to find your products on Amazon. They include data such as search volume, click-through rates, and conversion rates for different search queries related to your products.

Needed SQP Reports​

ASIN Reports: These offer keyword performance data specific to individual ASINs.

Steps to Download SQP Reports​

Follow these steps to download your SQP Reports from Amazon Seller Central:

1. Log in to Amazon Seller Central​

  • Open your web browser and navigate to Amazon Seller Central.
  • Log in using your seller account credentials.

2. Navigate to Brand Analytics​

  • Once logged in, locate and click on Brands in the top navigation bar.
  • In the dropdown menu, select Brand Analytics.

3. Access Search Query Performance Reports​

  • In the Brand Analytics section, find and click on the Search Query Performance tab.

4. Choose Report Type​

  • Select ASIN-level report

5. Set Date Range​

  • Choose the date range for which you want to download the report.
  • You can select either weekly or monthly data, depending on your preference and analysis needs.
  • We recommend using monthly so make sure there is enough representative data of the consumer preferences.

6. Generate and Download the Report​

  • After setting your preferences, click on the Download button.
  • The report will be generated as a CSV file and downloaded to your computer.

Best Practices for Downloading SQP Reports​

  1. Regular Downloads: Download reports on a consistent schedule (e.g., weekly or monthly) to keep your data current in Flowin.AI.

  2. Date Range: Use monthly data of the most recent month available.

  3. File Management: Organize your downloaded reports in a dedicated folder on your computer for easy access and upload to Flowin.AI.

Next Steps​

Once you have successfully downloaded your SQP Reports from Amazon Seller Central, you're ready to upload them to Flowin.AI. Proceed to the next section to learn how to upload and process these reports in the Flowin.AI platform.