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SQP Reports Overview

Introduction to Search Query Performance (SQP) Reports​

Search Query Performance (SQP) Reports are a crucial component of the Flowin.AI platform, designed to enhance your Amazon listing optimization strategy. These reports provide valuable insights into the search terms that customers use to find products on Amazon, allowing sellers to make data-driven decisions in their listing creation and optimization processes.

Why SQP Reports Matter​

SQP Reports are essential for several reasons:

  1. Direct Amazon Data: These reports contain first-party data directly from Amazon, providing the most accurate and up-to-date information about search queries related to your products.

  2. Keyword Insights: They offer detailed information about the search terms customers use to find your products, including search volume and relevance to your products.

  3. Performance Metrics: SQP Reports include key performance indicators such as click-through rates and conversion rates for different search queries.

  4. Competitive Edge: By understanding which search terms are driving traffic and sales, you can optimize your listings to outperform competitors.

How Flowin.AI Utilizes SQP Reports​

Once uploaded to Flowin.AI, SQP Reports are processed to:

  1. Extract relevant keywords
  2. Clean other brand names
  3. Categorize keywords based on their potential use in different parts of a listing (title, bullet points, description, etc.)
  4. Analyze keyword performance metrics
  5. Integrate this data into the AI-powered listing generation process

This integration ensures that the listings created or optimized through Flowin.AI are based on real, performance-driven data from Amazon.

The SQP Report Workflow​

The general workflow for using SQP Reports in Flowin.AI is as follows:

  1. Download SQP Reports from Amazon Seller Central
  2. Upload the reports to Flowin.AI
  3. Allow Flowin.AI to process and analyze the reports
  4. Use the extracted and categorized keywords in listing generation or optimization
  5. Monitor and manage uploaded reports for ongoing optimization

Each of these steps will be covered in detail in the subsequent pages of this documentation section.

Getting Started​

To begin leveraging the power of SQP Reports in your Amazon listing optimization strategy, proceed to the next section to learn how to download these reports from Amazon Seller Central.