Content Tab
The Content tab displays the current version of your product listing as is defined in Seller Central.
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Note that the listings are on the SKU level and its content may differ from the content of the listing live in the marketplce. Usually this is a result of not updating the "Contribution SKU" that holds the information that will be displayed on the marketplace. Do not worry, Flowin.ai will apply your cahnges to ALL the SKUs with the same ASIN making sure that your changes are applied to the marketplace correctly.
Key Elements
- Title: The listing's title, providing a brief but complete product description.
- Features: Key benefits of the product, typically referred to as bullet points.
- Description: Full product description visible to customers.
- Backend Search Terms: Hidden keywords that help optimize search rankings.
- Sentiment and Unique Selling Proposition: Associated brand sentiment and USP.
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Note that even though the Description is not visible on product pages with A+ content it is important to use this space for SEO and Semantic Search purposes.
Best Practices
- Ensure your title is concise yet descriptive
- Highlight the most important features in bullet points
- Write a compelling and informative product description
- Use relevant backend search terms to improve visibility
- Align your content with the brand's sentiment and USP